Today branding isn't sufficient, every business must have a social identity and ability to engage in direct, online communication. Graphic design on your social media sites should send your intended message and therefore should be professionally designed (again, that is where I come in, creating customized graphics that either stand alone or bring together print, branding and social identity in a single package).
Branding is one of the most important ways to ensure a large and ever growing customer base. Branding is also central in your marketing communication. That is why it is essential to define and build your brand with the help of a professional designer (like me!).
A good brand will:
deliver the message clearly
confirm your credibility
create an emotional tie with the product (e.g., APPLE)
concrete user loyalty
A great brand will also:
Graphics present the visual image of your company and it is thus imperative to pay attention to this vital component of your business. Of course graphics are not limited to your business card or letter head - they extend to anything you print publically, including your invoices, invitations etc.. Once you decide on the right image it is important to have it professionally executed (possibly by someone like me!). You will then be well away to having the message hit its intended target.